π―Sales & Client Service PSAπ―
Companies don't start (and continue) working with you because you offer THINGS. They believe you’ll solve their problem.
That is why I need to get a little sassy about something.
Your wheel.
In your sales AND annual strategic planning process, make sure you showcase results and share your expertise and point of view. These are the things that may come from using "the wheel"... That's what the customer really cares about.
Any of the following words appear in your pitch?
π People
π Process
π Framework
π Proprietary
If yes, then you may want to download the case study and watch my workshop on creating contrast. LINK HERE.
I'm now referring to this content as the "dining room series" since I've been sitting here for so many months and won't be on the move for the foreseeable future. π·